Financial Services Marketer Nicole Hands Joins Leadership Team

July 15, 2020

Financial services marketer Nicole Hands

As financial advisors manage through the excess market volatility brought on by COVID-19, Blueprint Investment Partners enhanced its ability to partner with financial advisors by adding financial services marketer Nicole Hands as Director of Marketing.

This new role strengthens the third-party investment and practice management services offered by Blueprint Investment Partners, which give advisors a clear path to serve their clients, improve outcomes, and grow their business even in the harshest market conditions.

“Elite advisors are great at building strong businesses. At Blueprint Investment Partners, our goal is to help them grow and sustain that business,” says Jon Robinson, CEO and Co-Founder. “We’ve taken a deliberate approach to hiring for strength over the last nearly eight years. Nicole was a natural fit for institutionalizing the marketing function of our growing firm, which will benefit Blueprint and our advisor clients.”

As Director of Marketing, Hands will work alongside the Leadership Team to direct brand positioning and marketing strategy, including supporting advisors by providing white-labeled market updates and custom portfolio analyses they can share directly with clients.

Hands has extensive marketing and communications experience within financial services.

For seven years she oversaw digital marketing for a Heartland Advisors, a boutique investment manager in Milwaukee, WI. During this time, she built and directed the firm’s first social media strategy, which was recognized with an industry award for the best advisor-focused social media campaign. She also led a website redesign that launched one of the first responsively designed sites in the asset management space.

After Heartland, Hands led marketing for two New York City based companies, Caliber Corporate Advisers, a strategic marketing communications agency focused in financial services and technology, and The Financial Revolutionist, a fintech media and intelligence company.

About Blueprint Investment Partners

Blueprint Investment Partners is an asset manager and pioneer in the creation of systematic, process-driven, and transparent investment strategies for financial advisors and institutions. The firm was founded on a management philosophy honed by its co-founders during the 2008 financial crisis. Blueprint applies a rules-based approach to both asset class and time diversification, instilling discipline and removing human bias during emotionally charged market environments. The firm offers and sub-advises a suite of distinct global investment portfolios that are distinguished by their risk tolerance or ESG objectives, with the models delivered as separately managed account strategies and a mutual fund.

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