Why Predictions are More Dangerous

Darts missing the dart board

I was always terrible at those “guess how many tootsie rolls are in the jar” games as a kid. My complete lack of skill never deterred me from participating though. I mean, what kid was going to pass up the opportunity for a windfall like that?! Plus, it was just a guess. None of my…

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The Investing Equivalent Of Parachute Pants

MC Hammer Parachute Pants

If you search deep in the nooks and crannies of your memory, you probably can recall one specific fashion choice you made in your younger days that you now look back on with absolute shame. You may have destroyed the pictures – I know I did, and thank goodness this was before the digital age!…

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Market Predictions Are (Still) Trash

Toilet bowl frog

Since Blueprint Investment Partners is an asset manager, financial services dogma says that right now I’m supposed to tell you where the S&P will close in 2022, which asset class will be the top performer, and where Treasuries are headed. Instead, for two good reasons I’m going to highlight some laughable predictions made by market…

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Who Needs a Financial Advisor When Markets Only Go Up?

Hand pulling electrical plug from wall socket

Like many others, I’m drawn to “comeback” stories. It’s no surprise, then, that the history of the world’s rarest and most ancient dog has stuck with me. For more than 50 years, the New Guinea highland wild dog was thought to be extinct. But in the 2010s, a few reported sightings led researchers to take…

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Marketing for Financial Advisors – Your Questions Answered

Word cloud of sales and marketing words

We received a surprising amount of feedback following our September blog about advisor marketing, so we’re back with a sequel. In these video responses (most are under 2 minutes), you’ll find answers to common questions we hear from financial advisors about how to refine their marketing activities to build and retain client relationships. Our source…

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Q&A: How Financial Advisors Can Build Better Marketing Programs

Financial advisor on video call with a client

There’s a perception that all financial advisors offer the exact same service (or, for that matter, all asset managers, plumbers, architects, etc.). Changing perception for your practice requires building a reputation, a brand, a marketing program. Toward that end, our firm hosted a webinar earlier this year with our friends Corey Keating and Ryan Stark,…

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The Sweet Spot Between Robo-Advice & The Dinosaurs

Robots and dinosaur toy figurines

It took some painful contortions in the markets this year for many financial advisors to realize robo-advisors may not be as diversified and risk-managed as they claim. At Blueprint Investment Partners, we believe there is a “sweet spot” between the rudimentary machinations of a robo-advisor and a more traditional asset allocation method. In fact, we’ve…

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‘CliffsNotes’ For Financial Advisors

Pile of books

A confession: Without CliffsNotes, I may not have made it through high school…or college. In fact, until just recently, I actually thought it was “CliffNotes” (no “s”) – but I digress. If you’re like me, these very valuable summaries are extremely helpful and efficient. With that in mind, I wanted to share three takeaways from…

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How To Benchmark Your Financial Advisor Practice

Running track with podium for first place, second place, and third place

Are you a top financial advisors? A new quiz helps you compare your practice to a standard in operational performance. The result? A better understanding of your areas of strength and opportunity in just a few minutes. We are all creatures of comparison, constantly looking to find meaning by contrasting one thing against another. And…

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Death of a Wholesaler: The Future of Asset Management Marketing

Still image of always be closing scene from the movie “Glengarry Glen Ross”

I’ll start off by saying that prior to joining Blueprint Investment Partners, I was nicknamed “MC Spammer.” Yeah, that’s right. It was funny…at first. In fact, I joined Blueprint Investment Partners because I knew there had to be a different way of engaging and partnering with financial advisors: no scripts, no “hard close,” just creating…

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