Natalie Gorman Marketing Manager

No matter the industry you are in, data is the common denominator. Whether you are making decisions about financial portfolios or marketing initiatives, data should be the backbone.

Natalie manages marketing strategy and brand positioning for Blueprint Investment Partners.

Her role also involves supporting the development of collateral and resources financial advisors can use to enhance their own client service and marketing efforts.

Prior to joining the Blueprint Investment Partners team, Natalie received her bachelor’s degree in marketing from the University of Wisconsin-Milwaukee.

Her college internship turned into a full-time opportunity upon graduation, and she spent three years at Apple Leisure Group in Milwaukee, WI. While there, she worked on the vacation brand for one of the world’s most-awarded airlines, Southwest Airlines. She started as a Marketing Specialist, quickly honed her skills within the world of email marketing, and became Email Marketing Manager for both the B2B and B2C sides of the business.

Natalie moved to Chicago, IL, in 2019 and continued using her marketing experience while working for one of the largest brands in the floor care industry, BISSELL Homecare. She spent four years at BISSELL, owning the overall strategy for their email marketing program, as well as A/B testing initiatives, customer lifecycle management, CRM management, and more.

When Natalie joined the Blueprint Investment Partners team in 2023, she brought a unique perspective to the way the firm thinks about marketing and communications due to her experience in the global travel and floor care industries.

When she’s not scouring marketing data for actionable insights or creating content for the firm’s financial advisor partners, Natalie enjoys doing whatever activity is in season – boating, snowmobiling, visiting apple orchards, you name it – with her husband and daughter, Sienna.

It's Saturday Night. What Are You Doing?

If it's not date night with my husband, we are curled up on the couch watching movies with our sweet little girl and two fur-babies, Hazel and Bentley